In fact, India is expected to become the third largest online market by 2013, behind China and the US, respectively, so if anything this will further cement Zynga as the largest social game developer. Mainly the latter I'd imagine, though there is no denying the 81 million internet users coupled with cheaper overheads is a wise move.
As the first office outside the US for the maker of FarmVille, is Zynga looking to cut costs with cheaper labour or does it reflect India's growing importance in the world economy? Last week, Zynga announced it would be opening an office in India to develop social games.
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Whether Microsoft acquires CrowdStar or not, it's a big indicator of just how much potential there is in social networking and gaming, and the software giant will no doubt make its way into the industry one way, or another. Other companies have also shown interest, according to Bloomberg's sources, and there is also the chance the developer will opt for private finance to remain independent. CrowdStar is the company responsible for Happy Aquarium, which enjoys over 50 million users on Facebook. Microsoft getting into social gamingĪccording to US news agency Bloomberg, Microsoft is looking at purchasing the social gaming developer, CrowdStar, allegedly for $200 million. So sit back, relax, put the pitchfork away and enjoy this week's social gaming fix. Okay, that's a complete untruth, but to make up for it this edition does include a more hefty bout of social gaming news than usual, including Microsoft looking to get in on the action, FarmVille being played on Google's Nexus One phone, and, of course, a few other bits and pieces. The reason for the feature's absence last week was predominantly due to the sheer number of social gaming related emails arriving in my inbox, causing Google to crash, and my allowance for email storage to be exceeded. What's that? "Damn part-timer," I hear you say? The cheek! Wipe away those tears, put down that handkerchief / gun, because the social roundup is back, friends.
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